Faculty of Business Staff Members
Professor of Marketing and Industrial Relations & Personal Management: Senior Lecture of the Faculty of Business
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- PhD, Tirupati, India, (2004)
- PGIRPM, Sri, Venkateswara University, Tirupati, India, (1997)
- MBA, Sri, Venkateswara University, Tirupati, India, (1997)
- PGDCA, APSTEP, India, (1995)
- BSc. Sri, Venkateswara University, Tirupati, India, (1994)
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Professor of Marketing and Senior Lecturer of the Faculty of Business
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· PhD, University of Uppsala, Sweden, (1975). |
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Marketing Management Expert: Lecturer and Coordinator of the Faculty of Business
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- PhD., Zlin, Czech Republic, (2023)
- MBA, Pentecost C University, (2018)
- BBA, Perez University College, (2014)
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PUBLICATIONS
- 2023Khan, K. A., Metzker, Z., Streimikis, J., & Amoah, J Impact of negative emotions on financial Behavior: An assessment through general strain theory Quarterly Journal of Economics and Economic Policy, 18(1), 219-254
- 2023 Bruce, E., Shurong, Z., Ying, D., Yaqi, M., Amoah, J., & Egala, S. B The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana. (Impact factor: 3.9 Indexed in Web of Science and Scopus). 15(6), and 4760
- 2023 Emmanuel Bruce, Solomon Keelson John Amoah & Sulemana Bankuoru Egala, Social media integration: An opportunity for SMEs sustainability, Cogent Business & Management 10: 2173859
- 2023 John Amoah, Emmanuel Bruce, Zhao Shurong, Sulemana Bankuoru Egala & Kofi Kwarteng Social media adoption in SMEs sustainability: evidence from an emerging economy Cogent Business & Management 10: 2183573 (Impact factor: 3.0
- 2023 John Amoah, Sulemana Bankuoru Egala, Solomon Keelson, Emmanuel Bruce, Raymond Dziwornu & Frank Agyemang Duah Driving factors to competitive sustainability of SMEs in the tourism Sector: A reflective analysis,Cogent Business & Management,10:1, 2163796 DOI:10.1080/23311975.2022.2163796
- 2022 John Amoah, Abdul Bashiru Jibril, Sulemana Bankuoru Egala, Michael Amponsah Odei, Raymond Dziwornu & Kofi Kwarteng, Deficit of digital orientation among service-based firms in an emerging economy: A resource-Based view. Cogent Business & Management 9: 2152891 202 John Amoah,
- Abdul Bashiru Jibril, Sulemana Bankuoru Egala & Solomon A. Keelson (2022), Online Brand Community and consumer brand trust: Analysis from Czech Millennial Cogent Business & Management, 9:1, 2149152 DOI: 10.1080/23311975.2022.2149152
- 2022 Bruce, E., Shurong, Z., Egala, S. B., Amoah, J., Ying, D., Rui, H., & Lyu, T.Social Media
- Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana Sustainability, 14(15), 9433 (Impact factor: 3.9 Indexed in Web of Science and Scopus)
- 2022 Amoah, J., Belas, J., Dziwornu, R., & Khan, K. A Enhancing SME contribution to economic Development: A perspective from an emerging economy.Journal of International Studies , 15(2) (Indexed in Web of Science and Scopus, ABS 1)
- 2022 Attor, C., Jibril, A. B., Amoah, J., & Chovancova, M. ). Examining the Influence of Brand Personality dimension on consumer buying decision: evidence from Ghana Management & Marketing. Challenges for the Knowledge Society, 17(2), 156-17 (Impact factor: 3.2 Indexed in Web of Science and Scopus)
- 2021 Belás, J., Amoah, J., Dvorský, J., & Šuleř, P The importance of social media for management of SMEs. Economics & Sociology (Indexed in Web of Science and Scopus, ABS 1)
- 2021 Amoah, J., Nutakor, F., Li, J., Jibril, A. B., Sanful, B., & Odei, M. A Antecedents of Social Media usage intensity in the financial sector of an emerging economy: A PLS-SEM Management & Marketing. Challenges for the Knowledge Society, 16(4), 387-406 (Impact factor: 3.2 Indexed in Web of Science and Scopus)
- 2021 Metzker, Z., Belas, J., & Amoah, J. (2021). The Perception of Using Social Media–A Comparison of Entrepreneurs Implementing CSR in Managerial Practice and Other Entrepreneurs in Selected V4 Countries. Marketing and Marketing of Innovations (Indexed in Web of Science and Scopus)
- 2021 Amoah, J., & Jibril, A. B Social Media as a Promotional Tool Towards SMEs Development: Evidence from the Financial Industry in a Developing Economy Cogent Business & Management 8(1), 1923357 (Impact factor: 3.0 Indexed in Web of Science and Scopus)
- 2021 Amoah, J., Jibril, A.B., Luki, B.N., Odei, M.A. & Yawson, C Barriers to SMEs’ Sustainability in Sub-Saharan Africa: a PLS-SEM approach. International Journal of Entrepreneurial Knowledge, 9(1), 10-24. doi:10.37335/ijek. v9i1.129
- 2021 Amoah, J., Belás, J., Khan, K. A., & Metzker, Z. (2021 Antecedents of Sustainable SMEs in the Social Media Space: A Partial Least Square-Structural Equation Modeling (PLS-SEM) Approach Management & Marketing, 16(1), 26-46 (Impact factor: 3.2 Indexed in Web of Science and Scopus)
- 2020 John Amoah & Abdul Bashiru Jibril Inhibitors of social media as an innovative tool for Advertising and marketing communication: evidence from SMEs in a developing country Innovative Marketin 16(4), 164-179. (Impact factor: 1.68 Indexed in Web of Science and Scopus) doi:10.21511/im.16 (4).2020.15
- Anna Kotaskova., Kornelia Lazanyi, John Amoah & Jaroslav Belás Financial risk Management in the V4 Countries’ SMEs segment Investment Management and Financial Innovations, 17(4), 228-240. (Indexed in Web of Science and Scopus) doi:10.21511/info.17 (4).2020.21Virglerova, Z., Conte, F., Amoah, J., & Massaro, M. R. The Perception of legal risk and its Impact on the Business of SMEs. International Journal of Entrepreneurial Knowledge 8(2),1-1 Doi: 10.37335/ijek
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Finance, Banking & Financial Services Expert: Lecturer Faculty of Business
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- PhD. University of Ghana, Legon (2022)
- MSc. Advanced ICT, (2011) KNUST,
- BSc. Electricals & Electronics Engineering, (2005), KNUST
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PUBLICATIONS
- 2021 F. K., Ofei, E. F., & Okuntey. A, A Investigating Corporate Social Responsibility on Financial Performance in the Telecommunication Industry: MTN-Ghana Perspective. International Journal of Economics and Business Administration Vol. 7, No. 2, 2021, pp. 80-88
- 2021 F. K., Ofei. E. F., & Armah-Bempong. E The Impact of Mergers and Acquisitions in Ghanaian Banking Sector: Societe Generale Ghana and UT Bank Perspective. American Journal of Business and Society Vol. 6, No. 1, 2021, pp. 21-38
- 2021 F. K., Ofei. E. F., & Hope. E., The Monetary Policy Rate in the Control of Inflation in Ghana: A Theoretical Perspective. International Journal of Economics and Business Administration Vol. 7, No. 1, 2021, pp. 28-37
- 2021 A. B., Frimpong.K.S.F, Isaac Yeboah.I., Linda Anane-Donkor.L Investigating the Socio- economic Effect on Tourism in Ghana American Journal of Marketing Research
- 2021 N., Adu-Gyamfi.K,Danquah. E, K., Frimpong. F.K.,Armah-Bempong.E Psychometric Properties of a scale Measuring Patients Perceptions regarding physical Activity Counseling By Physicians Taylor $ Francis Group DOI:10.1080/00185868.2021.1969306
- 2021 N., Adu-Gyamfi. K., Frimpong. F. K., & Avor. W. M., Development of a Scale Measuring Nurses’ Physical Activity Counseling in a Primary Care Facility: Implications for Healthcare Quality.Development of a Scale Measuring Nurses’ Physical Activity Counseling in a.[Taylor & Francis Group – DOI:10.1080/00185868.
- 2018 N., Frimpong. F. O., & Frimpong. F. K Leveraging Word-of-Mouth as a Payback from Patients of Private Hospitals. The Role of Health Care Quality Delivery Int. J. Of Behavoural of Health Research Vol 6. No.3/4. Pg. 251-267
- 2017 F. K., The Effect of Marketing Communication Tools on Service Quality and Customer Satisfaction in the Financial Services Sector in Ghana International Journal of Sales & Marketing Management Research and Development (IJSMMRD) Vol. 7, Issue 1, Feb 2017, 1-10].
- F. K.The Effect of Marketing Communication Tools on Customer Satisfactionand Brand Performance in the Financial Services Sector in Ghana International Journal of Sales & Marketing Management Research and Development (IJSMMRD). Vol. 7, Issue 1, Feb 2017, 11-22
- F. K., Frimpong. F. K., (The Effect of Marketing Communication Tools on Customer Satisfaction and Brand Loyalty in the Financial Services Sector in Ghana . International Journal of Sales & Marketing Management Research and Development (IJSMMRD Vol. 7, Issue 1, Feb 2017, 22-34].
- 2014 Frimpong. F. K., The Concept of Marketing Communication in Financial Services Delivery: A Review of the Literature.International Journal of Business Management & Research (IJBMR) Vol. 4, Issue 3, June 2014, 105-120]
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Information Systems Expert: Lecturer Faculty of Business
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- PhD. University of Ghana, Legon (2022)
- MSc. Advanced ICT, (2011) KNUST,
- BSc. Electricals & Electronics Engineering, (2005), KNUST
RESEARCH INTEREST
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