BSc. in Marketing
Description
The Bachelor of Science in Marketing programme under the department of Business Administration is designed to give students’ academic and technical skills in broad areas. In this programme, you will gain an appreciation of the diverse, interdisciplinary nature of business administration and marketing, and also a range of conceptual, technical, quantitative and personal skills.
The aim of the undergraduate program in Marketing is for our students to develop the necessary knowledge and skills to become competent and honest Marketers and Marketing Executives or Managers.
The course contents will enable the students to acquire and understand knowledge relating to areas relevant to Marketing in our institution. Again, the course will enable the students to acquire general education, such as Oral and Written Communication, English, Ethics and Computer knowledge. Furthermore, the degree incorporates the opportunity for students to apply their knowledge to practical situations. The program will facilitate the acquisition of essential skills, such as analysis, synthesis, problem-solving, critical thinking and the ability to work in a team, among many others.
Candidates applying to the programme must meet the following entry requirements:
WASSCE I SSCE | GBCE: – Applicants must have three (3) core subjects namely English Language, Core Mathematics and Integrated Science. A minimum of C6 / D plus any 3 elective subjects with a minimum of C6 / D.
GCE: Passes in any three (3) “A” level subjects. Also the applicant must have had credit passes in five (5) GCE ordinary level subjects including English Language, Mathematics and Science Subject (For Non-Science students and an Arts Subject (for Science Students).
ABCE: Passes in any three (3) subjects (at least one of the passes should be grade D or better). Also, the applicant must have had credit passes in five (5) subjects including English, Mathematics and Integrated Science or Social Studies in the General Business
HND: Holders of HND- will be placed at level 300
Diploma Holders: Holders of Diploma will be placed at appropriate level based on the transcript.
YEAR ONE, SEMESTER ONE
Course Code | Course Title |
BBA 101 | Business Environment in Ghana |
KAF 111 | Introduction to Sociology |
KAF 105 | Computer Applications in Business I |
BBA 107 | Business Mathematics |
KAF 109 | Communication Skills |
KAF 103 | French I |
YEAR ONE, SEMESTER TWO
Course Code | Course Title |
KAF 106 | Computer Applications in Business II |
BBA 104 | Introduction to Psychology |
BBA 109 | Introduction to Insurance |
BBA 108 | Business Statistics |
KAF 110 | Communication Skills II |
KAF 104 | French II |
YEAR TWO, SEMESTER ONE
Course Code | Course Title |
BBA 201 | Financial Accounting I |
BBA 203 | Principles of Micro Economics |
BBA 205 | Business Ethics & Corporate Social Responsibility |
BBA 207 | Quantitative Methods |
BBA 209 | Introduction to Human Resource Management |
BBA 211 | Critical Thinking & Logic |
YEAR TWO, SEMESTER TWO
Course Code | Course Title |
BBA 202 | Financial Accounting II |
BBA 204 | Principles of Management |
BBA 206 | Principles of Marketing |
BBA 210 | Organizational Behaviour |
BBA 214 | Economy of Ghana |
BBA 212 | Operations Management |
YEAR THREE (LEVEL 300) SEMESTER ONE
Course Code | Course Title |
BBA 301 | Business Law |
KMT311 | Service Marketing |
BBA 305 | Business Research Methods |
BBA 307 | International Business Management |
KMT 301 | Sales and Marketing Management |
KMT313 | Consumer Behaviour |
YEAR THREE (LEVEL 300) SEMESTER TWO
Course Code | Course Title |
BBA 302 | International Marketing |
BBA 303 | Marketing Research & Information |
KMT 308 | Retail Marketing Management |
KMT 304 | Company Law |
BBA 302 | Management Information Systems |
KMT 306 | Electronic Marketing |
YEAR FOUR (LEVEL 400) SEMESTER ONE
Course Code | Course Title |
BBA 403 | Strategic Management & Business Policy |
KMT 403 | Product Development & Branding |
KMT 413 | Supply Chain Management |
BBA 401 | Long Essay / Project work |
KMT 405 | Business -To – Business Marketing(B 2 B) |
KMT 407 | Social Marketing |
YEAR FOUR (LEVEL 400) SEMESTER TWO
Course Code | Course Title |
KMT 406 | Integrated Marketing Communication |
BBA 404 | Fundamentals of Entrepreneurship |
KMT 402 | Organizational Leadership |
BBA 402 | Long Essay/Project Work |
KMT 404 | Marketing Management & Strategy |
Check the fees here