The Bachelor of Science in Marketing programme under the department of Business Administration is designed to give students’ academic and technical skills in broad areas. In this programme, you will gain an appreciation of the diverse, interdisciplinary nature of business administration and marketing, and also a range of conceptual, technical, quantitative and personal skills.
The aim of the undergraduate program in Marketing is for our students to develop the necessary knowledge and skills to become competent and honest Marketers and Marketing Executives or Managers. The course contents will enable the students to acquire and understand knowledge relating to areas relevant to Marketing in our institution. Again, the course will enable the students to acquire general education, such as Oral and Written Communication, English, Ethics and Computer knowledge. Furthermore, the degree incorporates the opportunity for students to apply their knowledge to practical situations. The program will facilitate the acquisition of essential skills, such as analysis, synthesis, problem-solving, critical thinking and the ability to work in a team, among many others.
A degree in Marketing from KAAF University opens the door to diverse and rewarding career paths in today’s dynamic business world. Graduates are well-prepared to take on roles in both the private and public sectors, across industries such as retail, banking, telecommunications, technology, media, and consultancy.
With the knowledge and practical skills gained from the program, you can pursue careers such as:
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Marketing Manager – developing strategies to promote products and services.
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Brand Manager – shaping and managing the identity of brands to stay competitive.
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Digital Marketing Specialist – leading online campaigns, SEO, and social media engagement.
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Sales and Business Development Executive – driving growth through customer acquisition and relationship management.
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Market Research Analyst – studying consumer behavior and market trends to inform decisions.
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Advertising and Public Relations Executive – creating campaigns that influence public perception.
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Customer Relationship Manager – ensuring customer satisfaction and loyalty.
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Entrepreneur – starting and managing your own business or consultancy.
Graduates of the program are not only employable but also equipped with the entrepreneurial mindset to create opportunities and contribute to Ghana’s and Africa’s economic development.
Candidates applying to the programme must meet the following entry requirements:
WASSCE I SSCE | GBCE: – Applicants must have three (3) core subjects namely English Language, Core Mathematics and Integrated Science. A minimum of C6 / D plus any 3 elective subjects with a minimum of C6 / D.
GCE: Passes in any three (3) “A” level subjects. Also the applicant must have had credit passes in five (5) GCE ordinary level subjects including English Language, Mathematics and Science Subject (For Non-Science students and an Arts Subject (for Science Students).
ABCE: Passes in any three (3) subjects (at least one of the passes should be grade D or better). Also, the applicant must have had credit passes in five (5) subjects including English, Mathematics and Integrated Science or Social Studies in the General Business
HND: Holders of HND- will be placed at level 300
Diploma Holders: Holders of Diploma will be placed at appropriate level based on the transcript.
The BSc. Marketing program at KAAF University is designed to give you a solid foundation in marketing principles while building practical skills for the real world. To succeed in this program, students are encouraged to adopt a balanced approach that combines classroom learning, self-study, and practical engagement with the business environment.
How to Excel in the Program:
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Stay Curious and Updated – Marketing is fast-changing. Keep up with current trends in digital marketing, consumer behavior, and global business practices through reading, research, and industry news.
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Engage Actively in Class – Contribute to discussions, case studies, and group projects. Active participation sharpens your communication, teamwork, and problem-solving skills.
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Balance Theory with Practice – Apply concepts from lectures in real-life contexts through internships, workshops, simulations, and entrepreneurial projects.
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Develop Digital Skills – Gain proficiency in areas such as social media management, content creation, SEO, and data analytics, as these are increasingly demanded in the job market.
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Embrace Research and Critical Thinking – Learn to analyze markets, interpret consumer data, and develop strategies. Your research projects will help you think like a marketing professional.
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Network and Build Connections – Attend seminars, industry events, and professional workshops. Networking is a key ingredient in building a successful marketing career.
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Practice Ethical Marketing – At KAAF, we emphasize integrity. Learn to create value while upholding honesty, transparency, and social responsibility.
Support Available:
Students will benefit from guidance by experienced lecturers, access to digital learning resources, career development services, and industry partnerships that create opportunities for internships and mentorship.
The program is not just about earning a degree—it’s about preparing you to be a confident, creative, and responsible marketing professional ready to thrive in a competitive world.
